You’re not alone! In a lot of organizations, an active ‘black market’ of creative development exists to get around broken creative briefing processes. Sure, the work is getting done… most of the time.
So, why do you need a clear briefing process? The short answer: Without one, the work and your people suffer.
Our approach fosters smarts and creativity by stripping away anything that steals energy from great thinking and the creative process.
You’ll learn how to do this, both with and from your peers in other organizations - in short you’ll learn something and you’ll meet some pretty awesome people.